Data Visualization is a Powerful Breakthrough in Shipping Technology

Jared Fisher

April 11, 2019


Data Visualization Explained

Data visualization is the graphical representation of information and data. Using visual elements like charts, graphs, and maps data visualization tools is valuable. They provide an accessible way to understand trends, outliers, and patterns in data.

In the world of big data, data visualization tools and technologies are essential. We need them to analyze massive amounts of information and make data-driven decisions. It's no surprise that visual learners make up 65% of the population. Data visualization is another form of visual art. It grabs our interest and keeps our eyes on the message. When we see a chart we see trends and outliers, and if we can see something, we internalize it right away. It's storytelling with a purpose.

An Example of Data Visualization

Here's an example. You're staring at a massive spreadsheet of data and couldn't see a trend. You would know how much more effective a visualization can be. Studies show that the brain process visuals 60,000 times faster than text.

Many professional industries enjoy the benefits of making data more understandable. Shipping data is also definitely no different. When was the last time you sat down and looked at your UPS or FedEx shipping data? Chances are you found yourself staring at hundreds of pages of invoices. Or it could be thousands of rows of shipment data in an Excel file. How can anyone use that data to make better shipping decisions? Can you use it to reduce shipping costs? Using this approach, it's impossible.

Lojistic Platform is a Better Way

There's a better way. The Lojistic platform is a free data visualization platform too. It's designed for customers who ship via UPS and FedEx. We're also leveraging visualization to remove all the noise from shipping data. It highlights the useful, actionable information. This enables you, as a shipper, to manage and reduce your shipping costs. It allows for better decision making. So, whether you're looking to renegotiate your UPS or FedEx agreement. Or it may be that you're looking to optimize the precise location of a new distribution center, data is key. Whatever your shipping data need, Lojistic has you covered. Give it a go at no cost today.

When we first started, we were sorting through thousands and thousands of rows of Excel. It was thousands of shipment data information in an Excel file. This was very cumbersome. It was very difficult to identify any trends in information. It was very difficult to understand and assess our clients' shipping characteristics. So, there has been an evolution. More companies are using data too. Moreover, the requirements for being able to process large amounts of data has improved.

An Evolution in Data Visualization

There's been an evolution in our business. Carriers give you information in a format that is granular and also difficult. We are able to manipulate that data by filtering out what is relevant and what is not relevant. We can then present that or provide that to our clients in a format that is visual and easy to understand. You can then use it for better decision making. Before, our clients didn't interact with our platform or our system much at all. It was very difficult to understand. There was good information in there. But you had to spend a lot of time sorting through that information.

With this data visualization model, we are also providing intelligence and shipping intelligence. We give it back to our clients in a way that is exciting for them. They go back to the system to get information that was otherwise unavailable to them. So, we're seeing the usage of the platform go up a lot. Compared with years in the past, it has increased. The information we provide is more intelligible. It's in an easy to understand and easy to use visual format.

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